Joanne is a London based Social Media Consultant, providing advice to firms on knowledge management through social media, word-of-mouth marketing, client engagement and execution of business strategies with emergent technologies. She was previously Client Director of Xenial Ltd, a website production house based in Soho in London. At Xenial, Joanne oversaw production and strategic development of large social networking websites such as Mothercare's gurgle.com and Harper Collins's bookarmy.com as well doing agency work for other media firms.
In her consultancy practice, Joanne's clients range from small businesses and non-profits, to major marketing and communications organisations and technology research groups. Her areas of expertise are focused on emerging technology policy and practice, including issues of electronic business, interactivity and social software. Her consultancy practice has involved e-commerce strategic analysis and business analysis of information technology management strategies for organisations across the government and private sectors, as well as media communications, public relations and knowledge management. She also acts as a facilitator for strategic planning for non-profits as well as commercial enterprises.
Joanne has enjoyed a long career as a university academic, teaching in communications and strategic use of information technology. Joanne was Lecturer in the MBA program at the Brisbane Graduate School of Business at Queensland University of Technology. Joanne was seconded from Queensland University of Technology from August 2005 - January 2007 to the Australasian Centre for Interaction Design (ACID) Commonwealth Cooperative Research Centre (CRC), where she managed collaborative projects research and commercialisation.
As a lecturer at QUT, Joanne taught in e-commerce and related disciplines, and headed University Working Parties on technology issues associated with assessment. She was selected to be Faculty Chair of the Online Teaching and Learning Group for the Faculty of Business in 2004, and headed the University Working Party on Technology and Assessment. She also advised on the development of the University-wide policy on wireless communications. Joanne has won awards for teaching in the Faculty of Business and for innovation in online teaching at QUT, the latter of which for developing a standard intranet for casual and permanent academic staff. Until December 2001 she was a lecturer and webmaestro at the National Centre for Australian Studies in the School of Political and Social Inquiry at Monash University (Clayton), where she taught in undergraduate and graduate media & communications. She was previously a lecturer at Swinburne University of Technology in telecommunications and media studies. Her areas of research expertise are social software and information management, internet regulation, datacasting, digital television, digital democracy, electronic publishing, e-marketing and telecommunications policy.
Joanne speaks at conferences on communications policy, information management and strategic internet marketing. Joanne has been invited to be a keynote speaker at several professional association events and has spoken at dozens of conferences including the Australian and New Zealand Communication Association Conference and the United Nations International Conference on Engaging Communities. Her session at the United Nations Conference in August 2005 received the best evaluation among United Nations sesssions at the conference. She also makes regular appearances as expert commentary on internet policy and technology issues for radio, television and print media.
In 2006 she co-edited with Axel Bruns, Uses of Blogs, published by Peter Lang USA. She also contributed chapters to the book, including one co-authored with Douglas Rushkoff.
Joanne was appointed by the then Premier Peter Beattie of Queensland as an Ideas Advisor during 2005 for the Ideas Festival held in March-April 2006. Joanne facilitated one of the pre-festival public lectures held in 2005, and facilitated several sessions over the course of the Festival itself. She was awarded a Commendation in the Pearcey Awards for Innovation and Research in Information and Communication Technologies industries in 2007. She is currently an expert consultant for cScape and Striding Out, and she has advised the Minister for the Department of Culture Media and Sport in the UK.