This is a very brief lesson for any PR agencies or officials out there.
When you are sending invitations and doing press releases on the launch of a new website, it's always a good idea to actually list the address of the site. Any good developer will have a 'place holder' on the site if it is not yet ready to demonstrate, and where a site is ready to go, it often helps for people to see the function of the site. This enhances a sense of participation in the site and encourages ongoing interest - at least long enough to actually turn up to the launch.
When you are sending invitations and doing press releases on the launch of a new website, it's always a good idea to actually list the address of the site. Any good developer will have a 'place holder' on the site if it is not yet ready to demonstrate, and where a site is ready to go, it often helps for people to see the function of the site. This enhances a sense of participation in the site and encourages ongoing interest - at least long enough to actually turn up to the launch.
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